LA PURATIVE CELEBRATED AT THE EUROPEAN NATURAL BEAUTY AWARDS 2025

LA PURATIVE CELEBRATED AT THE EUROPEAN NATURAL BEAUTY AWARDS 2025

“An evening of elegance, innovation, and natural excellence.”

On the 29th of September 2025, beneath the dazzling lights of Paris Fashion Week, La Purative was awarded for its commitment to natural beauty, luxury skincare, and eco-responsibility at the European Natural Beauty Awards (ENBA).

This was more than just a trophy, it was a moment of recognition, shared with some of Europe’s most visionary beauty pioneers, where craftsmanship met conscience, and nature met luxury.

For La Purative, this award stands as both a recognition and a promise, a reminder of why we began this journey: to create organic, deeply nourishing products that bring comfort, balance, and timeless allure to every skincare ritual, all while honouring the environment. So, what does this award really mean? Let’s take a closer look.

What are the European Natural Beauty Awards?

The European Natural Beauty Awards (ENBA) are among the most esteemed recognitions in the world of natural and sustainable cosmetics. Founded by Satu Mäkinen, the ENBA evolved from the Nordic Natural Beauty Awards into a European-wide celebration of authenticity, innovation, and ethical excellence.

More than a competition, the ENBA is a movement, one that honours brands redefining beauty through transparency, purity, and eco-responsibility. Each year, brands from over 36 countries submit their certified organic, eco-friendly, and sustainably packaged creations for evaluation: from skincare and hair care to body care, make-up, and personal hygiene. Together, they represent a new generation of conscious beauty, where luxury and nature coexist in perfect harmony.

The organisation’s guiding motto, “Luxury by Nature, Excellence by Choice,” captures its essence: a belief that true beauty should be transparent, nature-driven, and deeply aligned with the values of modern consumers. It’s a call to elevate the cosmetics industry toward authenticity, responsibility, and timeless allure.

To be recognised by the ENBA means meeting the highest European standards of natural formulation, with products crafted from a minimum of 99% natural ingredients, free of harmful chemicals, and designed with sustainability in every detail. A distinguished jury of more than 100 members, including experts, retailers, sustainability leaders, and European stars, tests and evaluates each product for its performance, innovation, and sensorial experience.

To be shortlisted alone is a triumph; to be awarded means your brand stands among the top 10% of the natural beauty market. The ENBA symbolises credibility, excellence, and conscious luxury in modern cosmetics.

A Look Back: The Story Behind the ENBA

The story of the European Natural Beauty Awards (ENBA) begins in the serene Finnish town of Jyväskylä, where founder Satu Mäkinen set out to challenge the growing wave of greenwashing and misleading marketing in cosmetics. Guided by a deep respect for nature and a belief that transparency should be the rule, not the exception, she envisioned a platform where authentic, truly natural beauty could be recognised on its own merit.

What started as a small Nordic initiative soon evolved into a European movement, uniting passionate brand founders, formulators, experts, and conscious consumers across borders. The mission was clear: to celebrate cosmetics that place naturality, sustainability, and integrity at the heart of their formulas, and to empower consumers to make informed, ethical choices.

Over the years, the ENBA has become much more than an award. It has grown into a collaborative ecosystem, where brands, retailers, and certification bodies work together to raise the standards of the beauty industry. Each edition attracts hundreds of applicants from across Europe, a reflection of how powerful the call for authentic, transparent, and sustainable beauty has become.

Today, the ENBA stands as a symbol of conscious excellence, connecting innovation and ethics, artistry and environmental awareness. It reminds the industry that true beauty is not created by marketing, it is cultivated through respect, responsibility, and purpose.

In 2024, over 700 brands applied for consideration, with only 188 products shortlisted. The awards have grown into a reference for both established luxury houses and emerging indie labels that redefine what natural luxury means.

By bringing the 2025 ceremony to Paris Fashion Week, the ENBA has united high fashion and clean beauty, proving that sustainability and glamour can thrive side by side, without compromise.

Why the ENBA Is Unique?

What makes the ENBA remarkable is its fusion of expertise and emotion. The jury unites leading voices from:

• European certification bodies and laboratories
• Retail and hospitality sectors
• Sustainability and formulation experts
• Media, influencers, and more than 50 European stars representing consumers

This approach ensures that products are not only technically excellent but also sensually satisfying, celebrating texture, scent, hydration, and comfort as much as ethical sourcing and eco-design. The ENBA therefore honours beauty that feels as good as it does good, where luxury becomes synonymous with transparency, purity, and responsibility.

La Purative: A Celebration of Conscious Excellence

At La Purative, we embrace a philosophy of conscious beauty, natural, and luxurious skincare crafted with meticulous local expertise. Our commitment spans from ethically sourced ingredients to eco-responsible packaging, creating products that nurture both skin and soul.

Our skincare is organic certified (in compliance with ECOCERT standards), respects sensitive skin, offering gentle, nourishing textures and a sensorial journey that awakens the senses.

Our eco-conscious production minimises environmental impact, reflecting our devotion to sustainable luxury.

Designed with care, our refillable formats and recyclable packaging inspire reuse and help reduce waste, combining elegance with eco-responsibility.

Thanks to this holistic approach, the ENBA jury recognised two of our signature products for their purity, performance, and sensorial excellence:

• Certified Organic Hand & Body Lotion - Score 4.63 / 5.00
• Certified Organic Hand & Body Soap - Score 4.83 / 5.00

This honour affirms our vision: skincare that is as ethical as it is elegant, designed for those who cherish well-being, authenticity, and the quiet poetry of nature.

What’s Next – and How You Can Join the Journey?

This accolade is not an ending; it’s the beginning of a new chapter. For us at La Purative, it marks a renewed commitment to premium skincare, natural luxury, sustainable packaging, and holistic well-being.

For our customers and partners, it signifies trust, the assurance of choosing a brand that has been evaluated, awarded, and celebrated for its excellence.

If you are exploring natural beauty, luxury skincare, or seeking thoughtful gifting solutions; from spa amenities and guest toiletries to corporate gifting, or bespoke services for villas, yachts, and luxury hotels, discover our range of certified organic products that embody transparency, integrity, and timeless allure.